ANALYZING THE INFLUENCE OF FIVE SENSES TOWARD CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS THE INTERVENING VARIABLE CASE STUDY : CHINGU CAFE
Nowadays beside the conventional marketing that is usually using marketing mix that common known as 4P (price, product, place, and promotion) and Service Quality that well known in marketing service which consists of five dimensions (tangible, reliability, responsiveness, assurance, and empathy), se...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41204 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |