THE INFLUENCE OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN XING FU TANG INDONESIA

In recent years, boba or bubble tea drinks are increasingly in demand for many people, especially millennials in Indonesia. One of the boba tea businesses that have recently become quite popular in Indonesia is Xing Fu Tang. Xing Fu Tang is a beverage industry in the form of boba milk tea originatin...

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Bibliographic Details
Main Author: Safracia, Sherlica
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57204
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Institution: Institut Teknologi Bandung
Language: Indonesia