Pengaruh Attitude Homophily, Social Attractiveness, Self-Disclosure, Endorser Credibility, dan Parasocial Interaction terhadap Purchase Intention

• Main Authors: Fresha Kharisma, -, Masmira Kurniawati, -
• Format: Article PeerReviewed
• Language: Indonesian; Indonesian
• Published: Fakultas Ekonomi Universitas Negeri Surabaya 2021
• Subjects: H Social Sciences; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/113849/1/Masmira_Artikel402_Pengaruh%20Attitude.pdf; https://repository.unair.ac.id/113849/2/Masmira_Peer%20Review402.pdf; https://repository.unair.ac.id/113849/; https://journal.unesa.ac.id/index.php/jim/article/view/12037; http://dx.doi.org/10.26740/jim.v9n1.p10-18
• Institution: Universitas Airlangga

The increase in internet users encourages endorsers to market a product to shift to online media such as Youtube. The use of the online media Youtube by endorsers creates a unique attraction and can encourage consumers to make purchases. The purpose of this study is to determine the factors that nee...