PENGARUH ATTITUDE HOMOPHILY, SOCIAL ATTRACTIVENESS, SELF DISCLOSURE, ENDORSER CREDIBILITY DAN PARASOCIAL INTERACTION TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK FASHION AHHA)

• Main Author: Fresha Kharisma, '-
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2021
• Subjects: HD62.2-62.8 Management of special enterprises
• Online Access: https://repository.unair.ac.id/111326/1/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/111326/2/2.%20ABSTRAK%20%281%29.pdf; https://repository.unair.ac.id/111326/3/3.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/111326/4/4.%20BAB%201%20PENDAHULUAN.pdf; https://repository.unair.ac.id/111326/5/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/111326/6/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; https://repository.unair.ac.id/111326/7/7.%20BAB%20IV%20HASIL%20PENELITIAN%20DAN%20PEMBAHASAN.pdf; https://repository.unair.ac.id/111326/8/8.%20BAB%20V%20SIMPULAN%20DAN%20SARAN.pdf; https://repository.unair.ac.id/111326/9/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/111326/10/10.%20LAMPIRAN.pdf; https://repository.unair.ac.id/111326/11/11.%20PERMOHONAN%20EMBARGO.pdf; https://repository.unair.ac.id/111326/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Peningkatan pengguna internet mendorong endorser memasarkan suatu produk bergeser ke media online seperti Youtube.kegunaan media online Youtube oleh endorser membuat daya tarik tersendiri dan berpotensi mendorong konsumen untuk melakukan pembelian. Tujuan penelitian ini adalah untuk mengetahui fakto...