THE CONSUMER BEHAVIOR ANALYSIS OF WEEABOO: PURCHASE DECISION MAKING PROCESS ON JAPANESE POPULAR CULTURE PRODUCTS
Weeaboo is a non-Japanese person who is obsessed with the Japanese cultural world. From the results of preliminary research, it is found that understanding the characteristics of weeaboo is very important because it implies the emergence of a gap between Japanese popular culture products provided wi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21890 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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