#TITLE_ALTERNATIVE#

• Main Author: FERNANDO (NIM : 15213104), FERRY
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22152
• Institution: Institut Teknologi Bandung

Generation born between 1977-1995, known as Millenials Generation dominates society demographic in term of portion as well as demand and economic capacity. As a result, many retail industries target them as their main market segments. Type of malls preferred by this generation is lifestyle center. Lifestyle center is a type of shopping mall that combines shopping facilities and leisure functions, usually in outdoor settings. Retails in lifestyle center usually comprises of boutique retails, that provide specialized local products and high-end stores, stores with famous branded items. This type of facilities are much more favourable to Millenials because of the distinction and unique experiences offered. <br /> <br /> <br /> This lifestyle center sits in an urban setting, more precisely at a development complex in Central Business District currently developed in Sentul City. These complex facilities are divided into 3 functions, such as apartments, department store and lifestyle center. This paper is focused on the lifestyle center. The masterplan of the area shows the existence of a pedestrian network that also connect the site to other facilities within the CBD. Responding to that, the design of lifestyle center will accommodate the walkway with greenery. The lifestyle center will host several cafes and restaurants, retails, food court, cinema and a fitness center along with supporting functions like park and amphiteather to host various outdoor events. <br /> <br /> <br /> This lifestyle center design concepts focus on sensory experiences of the visitors. ‘Inside Out’ concept integrates outdoor and indoor facilities to provide unique and interesting spatial experiences. As for exterior display, building is designed to please visitors with dominant horizontal accents. They will also gain sensory experiences through outdoor spaces that is designed with lots of vegetation to shelter them from sun glare. These designs purpose is to provide authentic and pleasing experiences for the visitors.