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Generation born between 1977-1995, known as Millenials Generation dominates society demographic in term of portion as well as demand and economic capacity. As a result, many retail industries target them as their main market segments. Type of malls preferred by this generation is lifestyle center. L...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/22152 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |