THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA
Jakarta is statistically holds the title as the city with the biggest number of coffee <br /> <br /> shop in Indonesia, ranging from corporate to independent coffee shop. Due to the <br /> <br /> existence of liked and disliked coffee shop by consumers, understanding coff...
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id-itb.:222662017-09-15T15:52:55ZTHE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA Shidqy Arif (NIM 19014102), Ghanny Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/22266 Jakarta is statistically holds the title as the city with the biggest number of coffee <br /> <br /> shop in Indonesia, ranging from corporate to independent coffee shop. Due to the <br /> <br /> existence of liked and disliked coffee shop by consumers, understanding coffee <br /> <br /> shop and consumer preference towards coffee is crucial. Understand coffee shop <br /> <br /> and consumer preference towards coffee deeper will help coffee shop to increase <br /> <br /> their consumer satisfaction, increase the performance of coffee shop and also help <br /> <br /> coffee farmer cultivate more effectively by plant what market desires. Qualitative <br /> <br /> and quantitiative research methodolody is used in this research due to gain new <br /> <br /> information and identify alternative improvement actions. This is an exploratory <br /> <br /> research that will conduct deep semi structured interview to the person that <br /> <br /> understand the nitty gritties of coffee in the coffee shop itself as the source of <br /> <br /> research. The primary data gathered by interviewing 12 respondents of coffee <br /> <br /> shops and spreading 434 questionnaires. For analysis technique, descriptive <br /> <br /> analysis is performed. <br /> <br /> <br /> Findings show that high-rated coffee shops and consumers are preferencing the <br /> <br /> same coffee, that is Arabica. Consumers prefer Indonesian coffee, but several <br /> <br /> high-rated coffee shops focus on international beans. While Luwak is the most <br /> <br /> favourite beans, but very few of them sell Luwak. Milk-based coffee is still <br /> <br /> playing a crucial role in the industry. Coffee shops faced problems like an empty <br /> <br /> stock, quality/ taste inconsistency and struggling to sell the beans. Based on these <br /> <br /> data, it was concluded that Indonesian Arabica coffee plays really important roles <br /> <br /> in the industry and nothing more important than understanding coffee preference <br /> <br /> of coffee shop itself and consumer to develop better performance of coffee <br /> <br /> industry that will benefit a lot of parties. text |
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Jakarta is statistically holds the title as the city with the biggest number of coffee <br />
<br />
shop in Indonesia, ranging from corporate to independent coffee shop. Due to the <br />
<br />
existence of liked and disliked coffee shop by consumers, understanding coffee <br />
<br />
shop and consumer preference towards coffee is crucial. Understand coffee shop <br />
<br />
and consumer preference towards coffee deeper will help coffee shop to increase <br />
<br />
their consumer satisfaction, increase the performance of coffee shop and also help <br />
<br />
coffee farmer cultivate more effectively by plant what market desires. Qualitative <br />
<br />
and quantitiative research methodolody is used in this research due to gain new <br />
<br />
information and identify alternative improvement actions. This is an exploratory <br />
<br />
research that will conduct deep semi structured interview to the person that <br />
<br />
understand the nitty gritties of coffee in the coffee shop itself as the source of <br />
<br />
research. The primary data gathered by interviewing 12 respondents of coffee <br />
<br />
shops and spreading 434 questionnaires. For analysis technique, descriptive <br />
<br />
analysis is performed. <br />
<br />
<br />
Findings show that high-rated coffee shops and consumers are preferencing the <br />
<br />
same coffee, that is Arabica. Consumers prefer Indonesian coffee, but several <br />
<br />
high-rated coffee shops focus on international beans. While Luwak is the most <br />
<br />
favourite beans, but very few of them sell Luwak. Milk-based coffee is still <br />
<br />
playing a crucial role in the industry. Coffee shops faced problems like an empty <br />
<br />
stock, quality/ taste inconsistency and struggling to sell the beans. Based on these <br />
<br />
data, it was concluded that Indonesian Arabica coffee plays really important roles <br />
<br />
in the industry and nothing more important than understanding coffee preference <br />
<br />
of coffee shop itself and consumer to develop better performance of coffee <br />
<br />
industry that will benefit a lot of parties. |
format |
Final Project |
author |
Shidqy Arif (NIM 19014102), Ghanny |
spellingShingle |
Shidqy Arif (NIM 19014102), Ghanny THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA |
author_facet |
Shidqy Arif (NIM 19014102), Ghanny |
author_sort |
Shidqy Arif (NIM 19014102), Ghanny |
title |
THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA |
title_short |
THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA |
title_full |
THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA |
title_fullStr |
THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA |
title_full_unstemmed |
THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND ITâS CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA |
title_sort |
preference analysis of coffee shops and itâs consumers towards coffee beans in jakarta |
url |
https://digilib.itb.ac.id/gdl/view/22266 |
_version_ |
1821120716634849280 |