COFFEE SHOPS CONSUMPTIONS PREFERENCES AND PRICING MODEL IN JAKARTA, INDONESIA
The aim of this study is to discuss the difference in motivation in coffee consumption and awareness of its effect on peoples in coffee shops around Jakarta Area. For this research a past literature review, made from 23 papers that are being synthesized, and an interview to 10 coffee shop regulars...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49256 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |