PLANNING BASIC LEADERSHIP CAMPAIGN FOR CHILDREN BASED ON HONESTY AS MAIN CHARACTER

• Main Author: SAID YUNUS (NIM : 17413038), GHULBUDDIN
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22273
• Institution: Institut Teknologi Bandung

Leadership as a part of every organization activity that executing an important part, the leadership becomes one of decition maker of direction and vision of the organization. Its certainty that youth generation now will be came heir of nation leadership in the future and in the well leadership there is well and ideal leader. The globalisation and changing culture that always happen is challange for youth generation now. Giving the honesty leason for child is the main character that have to be given as building leadersip soul for preparing the future leader. Are needed the parents help for giving children the honesty leason to become one of hight quality bine of future leader. This research use a direct observation method by visiting campaign target that is mother who has child in first until third grade, at Sekeloa, Bandung. This method is used to get a primary data by interview. And the result, writer got some information about media and target insight. Secondary data from internet or other media is used to support the content. The theory that used in this planning is campaign theory from Denis Mquail and media theory from MarkPlus&Co, L. The result of this planning basic leadership campaign for children is the realization the youth generation be spared from unhonesty character so creating the generation of hight quality leader for future.