PURCHASE INTENTION AND BEHAVIOR TOWARDS HALAL LOGISTICS IN INDONESIA

• Main Author: MANUEL SUSANTO (NIM SUSANTO 19014184), JOSE
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22717
• Institution: Institut Teknologi Bandung

ABSTRACT <br /> <br /> In the world of supply chain, Halal is considered as new component within this decade. <br /> <br /> However, the Halal industry is currently shifting not only limited to food production and <br /> <br /> consumption but also many processes involved in the chain. The role of Halal logistics is highly <br /> <br /> critical to assure implementation of Halal supply chain in each process to the end-product. The <br /> <br /> following processes start from farm to fork, therefore each and every process should comply <br /> <br /> with Sharia principles. Indonesia, as the most populous Muslim country in the world, is expected <br /> <br /> to give valuable insights with the outcome of this study. <br /> <br /> In this study, the author applies Structural Equation Modelling (SEM) which is used to analyse <br /> <br /> structural relationships between perceived value, perceived usefulness, knowledge on halal <br /> <br /> logistic, intention, and behaviour towards Halal logistics. The purpose of this study is to further <br /> <br /> analyse whether each variable has significant relationship one another and to explore the most <br /> <br /> ideal framework in the development of Halal logistics. <br /> <br /> Based on questionnaire survey gathered from 779 Muslim respondents in Indonesia, this study <br /> <br /> finds that knowledge on halal logistic is significant to endorse intention and behaviour of people <br /> <br /> in consuming halal product. However, since the perceived value and usefulness are not <br /> <br /> significant to intention, thus a further modification is conducted to observe its relationship <br /> <br /> through a modified model. In the modified model, perceived value and knowledge on halal <br /> <br /> logistics play a significant role before perceived usefulness. The result shows all variables are <br /> <br /> significant and the modified model is the best-fit model to develop the practice of Halal logistics <br /> <br /> in Indonesia. <br /> <br /> Keywords: halal logistics, perceived value, perceived usefulness, intention, behaviour