PURCHASE INTENTION AND BEHAVIOR TOWARDS HALAL LOGISTICS IN INDONESIA
ABSTRACT <br /> <br /> In the world of supply chain, Halal is considered as new component within this decade. <br /> <br /> However, the Halal industry is currently shifting not only limited to food production and <br /> <br /> consumption but also many proc...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/22717 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | ABSTRACT <br />
<br />
In the world of supply chain, Halal is considered as new component within this decade. <br />
<br />
However, the Halal industry is currently shifting not only limited to food production and <br />
<br />
consumption but also many processes involved in the chain. The role of Halal logistics is highly <br />
<br />
critical to assure implementation of Halal supply chain in each process to the end-product. The <br />
<br />
following processes start from farm to fork, therefore each and every process should comply <br />
<br />
with Sharia principles. Indonesia, as the most populous Muslim country in the world, is expected <br />
<br />
to give valuable insights with the outcome of this study. <br />
<br />
In this study, the author applies Structural Equation Modelling (SEM) which is used to analyse <br />
<br />
structural relationships between perceived value, perceived usefulness, knowledge on halal <br />
<br />
logistic, intention, and behaviour towards Halal logistics. The purpose of this study is to further <br />
<br />
analyse whether each variable has significant relationship one another and to explore the most <br />
<br />
ideal framework in the development of Halal logistics. <br />
<br />
Based on questionnaire survey gathered from 779 Muslim respondents in Indonesia, this study <br />
<br />
finds that knowledge on halal logistic is significant to endorse intention and behaviour of people <br />
<br />
in consuming halal product. However, since the perceived value and usefulness are not <br />
<br />
significant to intention, thus a further modification is conducted to observe its relationship <br />
<br />
through a modified model. In the modified model, perceived value and knowledge on halal <br />
<br />
logistics play a significant role before perceived usefulness. The result shows all variables are <br />
<br />
significant and the modified model is the best-fit model to develop the practice of Halal logistics <br />
<br />
in Indonesia. <br />
<br />
Keywords: halal logistics, perceived value, perceived usefulness, intention, behaviour |
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