ANALYSIS AND IMPLEMENTATION OF BANDUNG COFFEE SHOPâS BUSINESS STRATEGY MANAGEMENT CASE STUDY OF COLDSIP COFFEE SHOP
At the moment, coffee shops are popular places in Indonesia, especially for teenagers to enjoy coffee, spend time, meet friends, or even do chores. COLDSIP is one of the new coffee shops in Bandung. But unfortunately, COLDSIP is currently experiencing lower sales and brand awareness is low. The t...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/22758 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |