ANALYSIS AND IMPLEMENTATION OF BANDUNG COFFEE SHOP’S BUSINESS STRATEGY MANAGEMENT CASE STUDY OF COLDSIP COFFEE SHOP

At the moment, coffee shops are popular places in Indonesia, especially for teenagers to enjoy coffee, spend time, meet friends, or even do chores. COLDSIP is one of the new coffee shops in Bandung. But unfortunately, COLDSIP is currently experiencing lower sales and brand awareness is low. The t...

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Bibliographic Details
Main Author: Jovita, Karina
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/22758
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Institution: Institut Teknologi Bandung
Language: Indonesia

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