AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER
Video games are games that are specially developed to run on digital systems. Lately <br /> <br /> video games industry’s market is rising, especially in Southeast Asia. On the other hand, <br /> <br /> video games industry in Indonesia does not seem to prosper as good as...
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id-itb.:232072017-09-15T21:00:19ZAN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER Azizi Nun (NIM 19014181), Muhammad Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/23207 Video games are games that are specially developed to run on digital systems. Lately <br /> <br /> video games industry’s market is rising, especially in Southeast Asia. On the other hand, <br /> <br /> video games industry in Indonesia does not seem to prosper as good as its neighbouring <br /> <br /> countries such as Malaysia and Singapore. The problem rose from interviews with <br /> <br /> Indonesian game developers that through many reasons, Indonesian developers made <br /> <br /> games not knowing its market. By doing an exploratory research about Indonesian <br /> <br /> gamers’ behavior, this research is intended to help game developers to create games <br /> <br /> with more market knowledge. In this research, semi-structured interview was used for <br /> <br /> the data collection. While open, axial, and selective codings used for the data analysis, <br /> <br /> with the verifications of the data by using triangulation. From this research, an overview <br /> <br /> of Indonesian gamers’ customer behavior emerged where there are some major factors <br /> <br /> of how Indonesian gamer’s customer knowledge for games spread through friend <br /> <br /> influences, games’ storyline and gameplay which is the most considered factors when <br /> <br /> Indonesian gamers want to choose a game, or major motives of virtual goods purchases <br /> <br /> which are either for appearance inside the game or to enhance the characters’ <br /> <br /> competitiveness. text |
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Video games are games that are specially developed to run on digital systems. Lately <br />
<br />
video games industry’s market is rising, especially in Southeast Asia. On the other hand, <br />
<br />
video games industry in Indonesia does not seem to prosper as good as its neighbouring <br />
<br />
countries such as Malaysia and Singapore. The problem rose from interviews with <br />
<br />
Indonesian game developers that through many reasons, Indonesian developers made <br />
<br />
games not knowing its market. By doing an exploratory research about Indonesian <br />
<br />
gamers’ behavior, this research is intended to help game developers to create games <br />
<br />
with more market knowledge. In this research, semi-structured interview was used for <br />
<br />
the data collection. While open, axial, and selective codings used for the data analysis, <br />
<br />
with the verifications of the data by using triangulation. From this research, an overview <br />
<br />
of Indonesian gamers’ customer behavior emerged where there are some major factors <br />
<br />
of how Indonesian gamer’s customer knowledge for games spread through friend <br />
<br />
influences, games’ storyline and gameplay which is the most considered factors when <br />
<br />
Indonesian gamers want to choose a game, or major motives of virtual goods purchases <br />
<br />
which are either for appearance inside the game or to enhance the characters’ <br />
<br />
competitiveness. |
format |
Final Project |
author |
Azizi Nun (NIM 19014181), Muhammad |
spellingShingle |
Azizi Nun (NIM 19014181), Muhammad AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER |
author_facet |
Azizi Nun (NIM 19014181), Muhammad |
author_sort |
Azizi Nun (NIM 19014181), Muhammad |
title |
AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER |
title_short |
AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER |
title_full |
AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER |
title_fullStr |
AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER |
title_full_unstemmed |
AN EXPLORATORY STUDY: PURCHASING BEHAVIOR OF INDONESIAN ONLINE GAMERS TO IMPROVE INDONESIAN GAME DEVELOPER |
title_sort |
exploratory study: purchasing behavior of indonesian online gamers to improve indonesian game developer |
url |
https://digilib.itb.ac.id/gdl/view/23207 |
_version_ |
1822920811448631296 |