#TITLE_ALTERNATIVE#
In current times, running sport take the interest of the people of Indonesia, the <br /> <br /> development of this running sport led to the emergance of running communities. <br /> <br /> Beginning with the emergence of Indorunners running community in Jakarta in 2009, <b...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23324 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | In current times, running sport take the interest of the people of Indonesia, the <br />
<br />
development of this running sport led to the emergance of running communities. <br />
<br />
Beginning with the emergence of Indorunners running community in Jakarta in 2009, <br />
<br />
to develop to other area. One of the running community in the city of Bandung is <br />
<br />
BR20. BR20 was formed in 2012 in Bandung city, West Java. This community is <br />
<br />
used as a gathering place, to share stories, to find friends to run, or to show their <br />
<br />
social status. The emergence of this running community attracts companies, <br />
<br />
especially those relating to running sports, to promote their products by sponsoring <br />
<br />
running communities. Pocari Sweat as one of the packaging isotonic beverage <br />
<br />
products participates to enliven the running sport in Indonesia. Pocari Sweat gave <br />
<br />
sponsorship to BR20 community. Pocari Sweat as a party that gives sponsorship <br />
<br />
certainly has a certain hope for the running community and how the relationship with <br />
<br />
the community run BR20 can be formed. <br />
<br />
The purpose of this study is to explain the expectations of Pocari Sweat in sponsoring <br />
<br />
the running community, Acknowledge actual feedback from the running community <br />
<br />
against Pocari Sweat, and acknowledge the relation between Pocari Sweat and BR20 <br />
<br />
running community. The author will use the method of qualitative analysis, by <br />
<br />
conducting interviews and field observations. The results of this thesis show that <br />
<br />
Pocari Sweat can achieve the desired expectations, the community provides space for <br />
<br />
Pocari Sweat, and good relationship with the community run with two-way <br />
<br />
communication. |
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