#TITLE_ALTERNATIVE#

• Main Author: Rizki Basri (NIM : 19013111), Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/23324
• Institution: Institut Teknologi Bandung

In current times, running sport take the interest of the people of Indonesia, the <br /> <br /> development of this running sport led to the emergance of running communities. <br /> <br /> Beginning with the emergence of Indorunners running community in Jakarta in 2009, <br /> <br /> to develop to other area. One of the running community in the city of Bandung is <br /> <br /> BR20. BR20 was formed in 2012 in Bandung city, West Java. This community is <br /> <br /> used as a gathering place, to share stories, to find friends to run, or to show their <br /> <br /> social status. The emergence of this running community attracts companies, <br /> <br /> especially those relating to running sports, to promote their products by sponsoring <br /> <br /> running communities. Pocari Sweat as one of the packaging isotonic beverage <br /> <br /> products participates to enliven the running sport in Indonesia. Pocari Sweat gave <br /> <br /> sponsorship to BR20 community. Pocari Sweat as a party that gives sponsorship <br /> <br /> certainly has a certain hope for the running community and how the relationship with <br /> <br /> the community run BR20 can be formed. <br /> <br /> The purpose of this study is to explain the expectations of Pocari Sweat in sponsoring <br /> <br /> the running community, Acknowledge actual feedback from the running community <br /> <br /> against Pocari Sweat, and acknowledge the relation between Pocari Sweat and BR20 <br /> <br /> running community. The author will use the method of qualitative analysis, by <br /> <br /> conducting interviews and field observations. The results of this thesis show that <br /> <br /> Pocari Sweat can achieve the desired expectations, the community provides space for <br /> <br /> Pocari Sweat, and good relationship with the community run with two-way <br /> <br /> communication.