DEVELOPMENT OF MARKETING COMMUNICATION STRATEGY TO BUILD BRAND EQUITY FOR PRELO INDONESIA
Prelo Indonesia is a C2C e-commerce company that focuses on second-hand goods transaction which was launched in 2015. Currently, Prelo Indonesia is lagging behind its two main competitors. Prelo’s performance on four factors of usage intention, that is trust in marketplaces, website quality, fami...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23593 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |