PROPOSED NEW PRODUCT DEVELOPMENT PLAN BASED ON DESIGN FOR ENVIRONMENT CONCEPT (Case Study: Magna Padma)

• Main Author: NUR SABRINA 29115196, PUTHYA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/23720
• Institution: Institut Teknologi Bandung

Magna Padma is a brand from Bandung which engaged in craft since May 2015. The <br /> <br /> <br /> <br /> brand uses traditional Indonesia’s motifs as inspiration for contemporary design <br /> <br /> <br /> <br /> motifs that are applied manually to fashion accessories products such as bags and <br /> <br /> <br /> <br /> wallets. Based on the financial statements of Magna Padma since its inception, the <br /> <br /> <br /> <br /> brand’s profit has decreased continuously. From the consumer data also known that <br /> <br /> <br /> <br /> age range of women who are interested to buy Magna Padma’s product is 40 years <br /> <br /> <br /> <br /> and over, while Magna Padma itself targeting the aged 18 to 30 years. Therefore, <br /> <br /> <br /> <br /> researcher wants to know why it happens, and how to solve it from the product <br /> <br /> <br /> <br /> development view based on green lifestyle trend. <br /> <br /> <br /> <br /> <br /> Research begins by analyzing the external and internal environment. The method <br /> <br /> <br /> <br /> used is qualitative and STP for external analysis and BMC for internal analysis. The <br /> <br /> <br /> <br /> analysis data are combined to perform SWOT analysis. From the SWOT analysis can <br /> <br /> <br /> <br /> be concluded that the weakness of Magna Padma lies in highly production cost and <br /> <br /> <br /> <br /> lack of innovation. The research focuses on improving the competence of the <br /> <br /> <br /> <br /> product, so it is proposed about new product development plan based on the concept <br /> <br /> <br /> <br /> of design for environment (DFE). <br /> <br /> <br /> <br /> <br /> The results show that Magna Padma must change the choice of materials and <br /> <br /> <br /> <br /> maximize the effectiveness of the design in order to suppress the price of production. <br /> <br /> <br /> <br /> The selected material and production process must also refer to an environmentally <br /> <br /> <br /> <br /> friendly basis. By implementing the concept of environmental friendly any Magna <br /> <br /> <br /> <br /> Padma can make new innovations for its products. <br />