FEMALE STUDENTS ON PERSONAL SAFETY AND REPORTING THREATENING BEHAVIORS TENDENCY IN CAMPUS; A MARKET RESEARCH

• Main Author: Anzani (NIM 19014054), Reffiana
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/23869
• Institution: Institut Teknologi Bandung

This research will cover issues regarding students’ personal safety and reporting threatening behaviors in campus. The main purpose thereof, is to contribute the findings of this research for a more enhanced and accurate awareness campaign, through a better understanding of the target market. The research is conducted using undergraduate students of the Management <br /> <br /> program in SBM ITB as the population and 238 samples to represent the chosen population of 597 students using stratified randomized sampling. The primary data is procured through an online questionnaire raising matters upon feeling of safety in campus, self-protective behaviors, reporting threatening behavior tendencies as well as campus police/security awareness and attitude. The study found that there is indeed a distinct differentiation between female students and male students in addressing safety issues notably in how they engage in self-protective behaviors afterward. It was also found that the action of report as a vital activity to enhance safety in campus is a foreign and uncommon activity for students t participate to. Therefore it increases the urgency for an awareness campaign to take place and engage the targeted audience through founded facts from this research.