BUSINESS MODELS OF URBAN SPORTS LIFESTYLE FOR FLEX SPORT HOUSE AND CHANGES OF BUSINESS LEVELS

• Main Author: ALFIANIE 29114892, RISHADEA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/24028
• Institution: Institut Teknologi Bandung

Healthy lifestyle is a simple choice that is very appropriate to run. Live with a <br /> <br /> <br /> <br /> healthy diet, mind, habit and environment. The urban community recognizes the <br /> <br /> <br /> <br /> importance of a healthy lifestyle to avoid these diseases by increasing regular and <br /> <br /> <br /> <br /> measurable physical activity, balanced nutritional intake, not smoking, avoiding <br /> <br /> <br /> <br /> alcohol consumption, living a clean and healthy lifestyle and managing stress, in <br /> <br /> <br /> <br /> Indonesia known as Clean healthy living behavior. <br /> <br /> <br /> <br /> To meet the demand of this trend, lately many emerging sports venue <br /> <br /> <br /> <br /> businesses located in downtown, close to offices or campus. The establishment of Flex <br /> <br /> <br /> <br /> Sport House has a purpose to meet alternative gym which price and place friendly for <br /> <br /> <br /> <br /> urban community. The author will analyze business strategies to find target market for <br /> <br /> <br /> <br /> Flex Sport House by finding target market industry within greater Bandung West Java. <br /> <br /> <br /> <br /> The Research focused on lifestyle Industry. <br /> <br /> <br /> <br /> Business issue that would be deeply discussed in this research is how to <br /> <br /> <br /> <br /> develop and design a reliable marketing strategy for a new business concept namely <br /> <br /> <br /> <br /> Flex Sport House. Analysis of external factors related to the company's industry will <br /> <br /> <br /> <br /> be done by using a framework approach PESTEL, Porter's Five Forces and Competitor <br /> <br /> <br /> <br /> Analysis. Analysis of internal factors will be done by value chain analysis. <br /> <br /> <br /> <br /> From Strategic analysis, the research concluded that Conglomerate <br /> <br /> <br /> <br /> diversification, make a decision about the place of business, Made some cooperation <br /> <br /> <br /> <br /> with external parties, Create new trainer and upgrade the trainer skill, and Massive <br /> <br /> <br /> <br /> promotion thru Social media, get much follower to be implemented at Flex Sport <br /> <br /> <br /> <br /> House. <br />