FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA

Pirated music industry has occupied the ninety five point seven percent of the music industry. Intention to pirated music influenced by the behavior of the person. This objective of this research is to investigate how attitude, subjective norm, and perceived behavioral control affect the intention t...

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Main Author: Reranza Hidayat (NIM 19014095), Ryan
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/24148
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:24148
spelling id-itb.:241482017-09-18T14:33:38ZFACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA Reranza Hidayat (NIM 19014095), Ryan Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/24148 Pirated music industry has occupied the ninety five point seven percent of the music industry. Intention to pirated music influenced by the behavior of the person. This objective of this research is to investigate how attitude, subjective norm, and perceived behavioral control affect the intention to pirate digital music. This study used questionnaire that designed to 353 respondents in Bandung with purposive sampling method. Path Analysis used to explain the relationship between the exogenous and endogenous variable. This study finds that all variables, attitude, subjective norm, and <br /> <br /> perceived behavioral control are significantly related to the intention to pirate digital music. It is expected to be useful for practitioners and the academician to support the strategy and references that related to this areas. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description Pirated music industry has occupied the ninety five point seven percent of the music industry. Intention to pirated music influenced by the behavior of the person. This objective of this research is to investigate how attitude, subjective norm, and perceived behavioral control affect the intention to pirate digital music. This study used questionnaire that designed to 353 respondents in Bandung with purposive sampling method. Path Analysis used to explain the relationship between the exogenous and endogenous variable. This study finds that all variables, attitude, subjective norm, and <br /> <br /> perceived behavioral control are significantly related to the intention to pirate digital music. It is expected to be useful for practitioners and the academician to support the strategy and references that related to this areas.
format Final Project
author Reranza Hidayat (NIM 19014095), Ryan
spellingShingle Reranza Hidayat (NIM 19014095), Ryan
FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA
author_facet Reranza Hidayat (NIM 19014095), Ryan
author_sort Reranza Hidayat (NIM 19014095), Ryan
title FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA
title_short FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA
title_full FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA
title_fullStr FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA
title_full_unstemmed FACTOR INFLUENCING THE INTENTION TO PIRATE DIGITAL MUSIC IN INDONESIA
title_sort factor influencing the intention to pirate digital music in indonesia
url https://digilib.itb.ac.id/gdl/view/24148
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