DEVELOPMENT OF JUMMA KIDS WEBSITE BASED ON FACTORS THAT INFLUENCE ONLINE SHOPPING INTENTION

• Main Author: Hambawati (NIM : 14413029), Utari
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/24602
• Institution: Institut Teknologi Bandung

Nowadays, the use of the Internet opens up opportunities for companies to do business virtually. Business transactions that occur in the network (online) internet can be referred to as electronic commerce or e-commerce (Vermaat, 2007). In Indonesia, e-commerce transactions in 2017 are assessed to show a significant increase from 2016 (Marinto, 2017). Jumma Kids, children's clothing seller, is one example of a business player who likes to take advantage of these opportunities. Jumma Kids also expanded from only online stores that utilize social media into a business to customers (B2C) e-commerce. Jumma Kids switches to the website for their only one sales channels. <br /> <br /> <br /> On its journey using the website, Jumma Kids still finds a gap between the company's objectives and the real conditions regarding the number of transactions that occur through the website. The number of transactions recorded through the website is still at 65%, while the rest is still carried through social media. The company's objective is to reach 100% of transactions using the website. This research was then designed to find out the factors that affect consumer intentions in online games. <br /> <br /> <br /> This study was conducted using eleven factors developed from the main reference model developed by Pavlou et al., (2007). The test was done by using confirmatory factor analysis (CFA) method and structural equation modeling (SEM). The respondents used are women aged 20 - 50 years who had minimal online shopping experience either through social media or through the website. Based on the results of data processing, there are two factors that influence the intention factor directly, namely the factor of perceived usefulness and the perceived uncertainty. In addition, there are five indirect factors that indirectly influence online shopping intention factor, as website informativeness, fears of sellers opportunism, trust, perceived ease of use, and social presence. <br /> <br /> <br /> Referring to the result of hypothesis and descriptive statistic test result, the designing of the recommendation related to the improvement of web experience elements is being done to improve consumer intentions in online shopping using the website. The recommendation itself is to add new features, such as live chat.