EXPLORATORY STUDY: THE INTERACTION BETWEEN TRAVEL BLOGGERS AND TRAVEL CONSUMERS ON INSTAGRAM AND ITS INVOLVEMENT ON TRAVEL CONSUMER’S JOURNEY FOR TRAVEL PLANNING PROCESS

EXPLORATORY STUDY: THE INTERACTION BETWEEN TRAVEL BLOGGERS AND TRAVEL CONSUMERS ON INSTAGRAM AND ITS INVOLVEMENT ON TRAVEL CONSUMER’S JOURNEY FOR TRAVEL PLANNING PROCESS

The growth of social media marketing and the shifting behaviour of travel consumers from the linear path to the cyclical path in travel planning process are the main reasons why social media is commonly being used by people for travel-related purpose. As one of the most popular social media platform...

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Bibliographic Details
Main Author: Ariella Detrisa (NIM 19014142), Vania
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/24613
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/24613

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