EXPLORATORY STUDY: THE INTERACTION BETWEEN TRAVEL BLOGGERS AND TRAVEL CONSUMERS ON INSTAGRAM AND ITS INVOLVEMENT ON TRAVEL CONSUMERâS JOURNEY FOR TRAVEL PLANNING PROCESS
The growth of social media marketing and the shifting behaviour of travel consumers from the linear path to the cyclical path in travel planning process are the main reasons why social media is commonly being used by people for travel-related purpose. As one of the most popular social media platform...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24613 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
