SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION

Local franchising has been showing promising development lately in Indonesia. During 2008 until 2010, the turnover of this business has grown 19% per year in average. But unfortunely this growth should be one and a half greater if it compared to the number of labor employed in this busin...

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Main Author: ANGGRAENI NIM 13407018 , RASTINA
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/24875
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:24875
spelling id-itb.:248752018-02-27T10:03:15ZSUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION ANGGRAENI NIM 13407018 , &#65279;RASTINA Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/24875 &#65279;Local franchising has been showing promising development lately in Indonesia. During 2008 until 2010, the turnover of this business has grown 19% per year in average. But unfortunely this growth should be one and a half greater if it compared to the number of labor employed in this business. This phenomenon shows the prospective franchisor does not consider important factors that influence the success of the franchise. Therfore, the research to identify the factors that influence the success of the franchisor was conducted. The method used in this research was cross tabulation, in order to determine the demographic characteristics that influence success. Meanwhile, factor analysis and multiple regressions were used to identify the franchisor's internal factors. The result shows that gender factor and parents' job as an entrepreneur affects the success of the franchisor. In addition, talent as internal factor has positive influence on the success of the franchisor. <br /> text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description &#65279;Local franchising has been showing promising development lately in Indonesia. During 2008 until 2010, the turnover of this business has grown 19% per year in average. But unfortunely this growth should be one and a half greater if it compared to the number of labor employed in this business. This phenomenon shows the prospective franchisor does not consider important factors that influence the success of the franchise. Therfore, the research to identify the factors that influence the success of the franchisor was conducted. The method used in this research was cross tabulation, in order to determine the demographic characteristics that influence success. Meanwhile, factor analysis and multiple regressions were used to identify the franchisor's internal factors. The result shows that gender factor and parents' job as an entrepreneur affects the success of the franchisor. In addition, talent as internal factor has positive influence on the success of the franchisor. <br />
format Final Project
author ANGGRAENI NIM 13407018 , &#65279;RASTINA
spellingShingle ANGGRAENI NIM 13407018 , &#65279;RASTINA
SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION
author_facet ANGGRAENI NIM 13407018 , &#65279;RASTINA
author_sort ANGGRAENI NIM 13407018 , &#65279;RASTINA
title SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION
title_short SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION
title_full SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION
title_fullStr SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION
title_full_unstemmed SUCCESS FACTOR, FRANCHISOR, CROSS TABULATION, FACTOR ANALYSIS, INTERNAL FACTOR, MULTIPLE REGRESSION
title_sort success factor, franchisor, cross tabulation, factor analysis, internal factor, multiple regression
url https://digilib.itb.ac.id/gdl/view/24875
_version_ 1822020526138195968