USULAN KONTEN REKOMENDASI PRODUK BERDASARKAN SEGMENTASI KONSUMEN SMARTPHONE PADA SITUS M-COMMERCE PT X DENGAN MENGGUNAKAN DATA COOKIES
PT X, an e-commerce company in Indonesia, wanted to increase conversion rate for its m-commerce because of their low conversion rate. A suitable approach is to increase its purchase probabilities by improving their product recommendation system. Purchase probabilities could be increased by understan...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24981 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
