BUSINESS STRATEGY IN MARKET DEVELOPMENT OF COOKIES COMPANY (CASE STUDY: MINI COOKIES BY INA COOKIES)
PT Favori Corp. Sedaya is a company located in Bandung, West Java, the largest producer of homemade cookies in Indonesia with a well-known brand, Ina Cookies. The company has been established for more than 30 years, making Favori Corp Sedaya the leader of the homemade cookies industry in Indonesia....
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/65117 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |