BUSINESS STRATEGY IN MARKET DEVELOPMENT OF COOKIES COMPANY (CASE STUDY: MINI COOKIES BY INA COOKIES)

PT Favori Corp. Sedaya is a company located in Bandung, West Java, the largest producer of homemade cookies in Indonesia with a well-known brand, Ina Cookies. The company has been established for more than 30 years, making Favori Corp Sedaya the leader of the homemade cookies industry in Indonesia....

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Bibliographic Details
Main Author: Hesbi Wijonarko, Hisyam
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/65117
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Institution: Institut Teknologi Bandung
Language: Indonesia

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