A marketing plan for Mrs. Fields Cookie Café

• Main Authors: Hwan, Valerie Jayne U., Sy, Trisha Genevieve K., Te, Joanna Isabelle Y., Villegas, Aivee R.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Coffeehouses > Philippines > Marketing; Mrs Fields Cookie Cafe > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18181
• Institution: De La Salle University

The coffee craze in the Philippines has pushed businesses outside the foodservice industry to enhance their customers experience by complementing their offerings with the welcoming ambience of cafés and bars for the purpose of relaxation and socialization. The brand Mrs. Fields has long been establ...