Starbucks in China: An undisputed leader?
How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ami/140 https://ink.library.smu.edu.sg/context/ami/article/1139/viewcontent/7_AMI13_Starbucks.pdf |
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| Institution: | Singapore Management University |
| Language: | English |