Starbucks in China: An undisputed leader?
How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/ami/140 https://ink.library.smu.edu.sg/context/ami/article/1139/viewcontent/7_AMI13_Starbucks.pdf |
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sg-smu-ink.ami-11392020-06-26T07:53:20Z Starbucks in China: An undisputed leader? KUMAR, Nirmalya BHARDWAJ, Sheetal CHU, Stephen Eryung How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail. 2020-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/140 https://ink.library.smu.edu.sg/context/ami/article/1139/viewcontent/7_AMI13_Starbucks.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University coffeehouse chains marketing Starbucks China Asian Studies Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
coffeehouse chains marketing Starbucks China Asian Studies Marketing |
| spellingShingle |
coffeehouse chains marketing Starbucks China Asian Studies Marketing KUMAR, Nirmalya BHARDWAJ, Sheetal CHU, Stephen Eryung Starbucks in China: An undisputed leader? |
| description |
How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail. |
| format |
text |
| author |
KUMAR, Nirmalya BHARDWAJ, Sheetal CHU, Stephen Eryung |
| author_facet |
KUMAR, Nirmalya BHARDWAJ, Sheetal CHU, Stephen Eryung |
| author_sort |
KUMAR, Nirmalya |
| title |
Starbucks in China: An undisputed leader? |
| title_short |
Starbucks in China: An undisputed leader? |
| title_full |
Starbucks in China: An undisputed leader? |
| title_fullStr |
Starbucks in China: An undisputed leader? |
| title_full_unstemmed |
Starbucks in China: An undisputed leader? |
| title_sort |
starbucks in china: an undisputed leader? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2020 |
| url |
https://ink.library.smu.edu.sg/ami/140 https://ink.library.smu.edu.sg/context/ami/article/1139/viewcontent/7_AMI13_Starbucks.pdf |
| _version_ |
1794549767915700224 |