Starbucks in China: An undisputed leader?

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

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Bibliographic Details
Main Authors: KUMAR, Nirmalya, BHARDWAJ, Sheetal, CHU, Stephen Eryung
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/ami/140
https://ink.library.smu.edu.sg/context/ami/article/1139/viewcontent/7_AMI13_Starbucks.pdf
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Institution: Singapore Management University
Language: English

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