Starbucks in China: An undisputed leader?

Starbucks in China: An undisputed leader?

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

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Bibliographic Details
Main Authors:	KUMAR, Nirmalya, BHARDWAJ, Sheetal, CHU, Stephen Eryung
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2020
Subjects:	coffeehouse chains marketing Starbucks China Asian Studies Marketing
Online Access:	https://ink.library.smu.edu.sg/ami/140 https://ink.library.smu.edu.sg/context/ami/article/1139/viewcontent/7_AMI13_Starbucks.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.