The future of marketing & advertising in Asia

Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social and economic forces. Half of the world’s spending growth will come from Asia over the next decade, but do we know Asia’s consumers? This kalei...

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Bibliographic Details
Main Authors: HAN, Jin K., CHOI, Yung Kyun, HAN, Sangman
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7468
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Institution: Singapore Management University
Language: English