The future of marketing & advertising in Asia
Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social and economic forces. Half of the world’s spending growth will come from Asia over the next decade, but do we know Asia’s consumers? This kalei...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7468 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.lkcsb_research-8467 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.lkcsb_research-84672024-02-22T03:00:04Z The future of marketing & advertising in Asia HAN, Jin K. CHOI, Yung Kyun HAN, Sangman Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social and economic forces. Half of the world’s spending growth will come from Asia over the next decade, but do we know Asia’s consumers? This kaleidoscope of consumers in this highly diverse regional economy—the fastest growing in the world—offers a $10 trillion consumption growth opportunity between now and 2030. Meet the Asian consumer…. McKinsey & Company (July 2021). 2022-10-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/7468 info:doi/10.1016/j.jbusres.2022.06.016 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Asian Studies Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Asian Studies Marketing |
| spellingShingle |
Asian Studies Marketing HAN, Jin K. CHOI, Yung Kyun HAN, Sangman The future of marketing & advertising in Asia |
| description |
Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social and economic forces. Half of the world’s spending growth will come from Asia over the next decade, but do we know Asia’s consumers? This kaleidoscope of consumers in this highly diverse regional economy—the fastest growing in the world—offers a $10 trillion consumption growth opportunity between now and 2030. Meet the Asian consumer…. McKinsey & Company (July 2021). |
| format |
text |
| author |
HAN, Jin K. CHOI, Yung Kyun HAN, Sangman |
| author_facet |
HAN, Jin K. CHOI, Yung Kyun HAN, Sangman |
| author_sort |
HAN, Jin K. |
| title |
The future of marketing & advertising in Asia |
| title_short |
The future of marketing & advertising in Asia |
| title_full |
The future of marketing & advertising in Asia |
| title_fullStr |
The future of marketing & advertising in Asia |
| title_full_unstemmed |
The future of marketing & advertising in Asia |
| title_sort |
future of marketing & advertising in asia |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/7468 |
| _version_ |
1794549698927788032 |