PROPOSED BUSINESS STRATEGY FOR PUBLISHING COMPANY (CASE STUDY: CV GEMA USAHA IN SOLO)

CV Gema Usaha is a company running in book publishing industry, provide school books for junior high school, high school, and vocational school. For the past 3 years (2016-2018) the company has been suffering from some problems that affect the business sustainability. Looking from the internal pe...

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Bibliographic Details
Main Author: Khairunnisa, Nadhira
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/49776
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Institution: Institut Teknologi Bandung
Language: Indonesia