PROPOSED BUSINESS STRATEGY OF ISLAMIC BOOK PUBLISHING: CASE STUDY OF REPUBLIKA PUBLISHER
Book publishing is one of the potential industries in Indonesia. The most contributing genres to the total book sales were children's books, fiction and religion books. Republika Publisher is one of national publishers that is well-known as Islamic publisher. It actually published various genre...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38684 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |