SERVICE MARKETING STRATEGY TO INCREASE CUSTOMER EXPERIENCE: A CASE STUDY OF CUSTOM TAILORING SERVICES ̉̉RUMAH JAHIT ARCAMANIK̉̉
The fashion industry in Indonesia has become a major sector that drives Indonesia’s creative economy. According to the latest survey of Badan Ekonomi Kreatif (2017), the fashion industry comes in second place with 18.15% in making a significant contribution to the Gross Domestic Product (GDP) of...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25239 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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