THE IMPACT OF SERVICE QUALITY AND ELECTRONIC SERVICE QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A STUDY ON THE CUSTOMERS OF BANK CENTRAL ASIA
The Indonesian banking sector is facing increasing competition due to the rise of digital banks. This has led to evolving customer preferences, with a growing demand for seamless digital banking experiences. While BCA has a strong market position, it faces complaints regarding its mobile banking app...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83399 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |