BUSINESS MODELLING FOR KOMPAS GRAMEDIA INTELLIGENT MARKETING CHANNEL
Kompas Gramedia Intelligent Marketing Channel (KG – IMC) is a platform which combines product distribution channel, advertisement, and also promotion channel. KG – IMC gives benefit for the consumers to obtain the product they need and also gives an advantage to product owners and advertisers...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25295 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |