Proposed Brand Strategy for Blibli.com
As an exciting industry, e-commerce is predicted to have $88 billion value of sales in 2025 in <br /> <br /> the ASEAN region. One of local companies, Blibli, is trying to become a brand with <br /> <br /> competitive prices, and given HICE (handphone, IT, camera, electronics...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25363 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |