PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO PROMOTE BRAND AWARENESS OF ONLINE LEARNING PORTALS: STUDY OF MOJADIAPP.COM

Indonesia, as one of the largest countries in the world, with a projected population of 274 million people in 2020, will enjoy a demographic dividend in 2030-2040. Amidst the Covid-19 Pandemic, this opens new opportunities for those in the education sector to develop a feasible business in online le...

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Bibliographic Details
Main Author: Bayu Mietra, Andhika
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/61636
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Institution: Institut Teknologi Bandung
Language: Indonesia