PROPOSED INTEGRATED DIGITAL MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF ALASFOTOPROPS
The transformation of consumer behaviors in the digital era leads to e-commerce thriving. Customers are able to compare dozens of brands and products within just a few clicks. Even though the e-commerce sectors have been evolving for over a decade, the competition is unbelievably increased in past y...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74437 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |