PROPOSED INTEGRATED DIGITAL MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF ALASFOTOPROPS

The transformation of consumer behaviors in the digital era leads to e-commerce thriving. Customers are able to compare dozens of brands and products within just a few clicks. Even though the e-commerce sectors have been evolving for over a decade, the competition is unbelievably increased in past y...

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Bibliographic Details
Main Author:	Tirtorahardjo, Catherine
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/74437
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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