PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE NEW BRAND AWARENESS FOR UPPER WATCH IN THE PANDEMIC COVID-19
The COVID19 pandemic in 2020 has affected people's behaviour patterns including customer behaviour and sales. At the same time to prevent the spread of viruses, every company large and small must develop appropriate marketing strategies to deal with the situation especially for new online store...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55778 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |