PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF TMO
In Indonesia, the Toyota car brand is still the market leader with a market share of 33.3%. PT Toyota-Astra Motor (PT TAM), is the official distributor company for Toyota cars and parts in Indonesia. Of course, PT TAM sees an opportunity for the automotive business by making special car lubricant...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70012 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |