PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF TMO

In Indonesia, the Toyota car brand is still the market leader with a market share of 33.3%. PT Toyota-Astra Motor (PT TAM), is the official distributor company for Toyota cars and parts in Indonesia. Of course, PT TAM sees an opportunity for the automotive business by making special car lubricant...

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Bibliographic Details
Main Author:	Andarini, Krishanti
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/70012
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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