PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS FOR COFFEE SHOP BUSINESS (CASE STUDY ON BRAND PAYU COFFEE & EATERY)
The total distribution of Coffee in Indonesia is increasing every year, and it is in line with the growing Coffee Shop industry in Indonesia, specifically in Jakarta. Payu is one of the local SME Coffee Shop brand located in Gandaria, South Jakarta which was established in 2020. Building brand aware...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71193 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |