PROPOSED MARKETING STRATEGY TO INCREASE SALES PERFORMANCE OF COFFEE SHOP IN MAKASSAR (CASE STUDY: JC COFFEE)
Coffee is more than just an energy booster and a stress-reliever for Makassar residents. Since the beginning, coffee shop has been lasting as a space for social glue and even though technology has revolutionized coffee brewing, kopi susu is still favorited. In the era of the fourth wave of coffee...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71685 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |